The pictures are part of a set of eight essential items (ashtamangalyam) that consist of a shaped mirror (valkannadi); a set of sandalwood powder, (kajal and bindhis); a holy book (Grantham); a coat (a mundu, a form of dhoti); two small copper pots filled with water; holy kumkum (aadiya chand); a lamp (bhadradeepam) and a bunch of 10 types of flowers (dashpushpam). It's part of Hindu Tradition in Kerala,South India.
Its normally used for auspicious occasions such as marriages etc